According to a Mckinsey report, customer intelligence is the key to achieving the potential revenue targets through over 54% of services that are sub-optimally priced across 500 of the top global institutions. Customer intelligence translates to a 360-degree view of the customer’s relationship with the enterprise, their past interactions, their satisfaction with the services and products, and their behaviours across all channels.

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While bankers, financiers and insurers played a major role in helping businesses and individuals cope with the impact of the pandemic on the economy and business, most continue to operate under the uncertainties that have resulted in a prolonged global crisis.

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